APRATIM
Metal Phone Pack.
Starpack Silver Award MPMA Brief 2022
Luxury & Sustainability.
Design a Metal Phone Pack for a Mobile Phone and its’ Accessories with a secondary life.
Look & Feel.
This metal phone pack attempts to blur the line in what is considered premium, luxury and sustainable.
Pack Design Exploration.
Design concepts were mainly explored through sketches. The chosen concept allowed for two end of life uses for sustainability whilst making sure the components function well separately as well as a complete object.
Prototyping Tinplate.
The design was tested through making 3D Printed Prototypes to see if the parts would function as they should in the real world. After finalising the CAD, technical drawings and a spray painted model were made to visualise the branding direction. This was changed in the final object but still served useful to explore as a potential direction.
The Unboxing.
When opened the user finds their phone placed on a plinth- highlighting the premium aspect of the brand and engaging with the users anticipation. There is a triple lid system which allows the product and accessories to be compartmentalized.
Modular Packaging.
The Modular function of the packaging is shown here, the way it combines in two separate pieces allows for it to have two end of life uses: a Phone Holder and Pen Holder. The Phone Holder allows for two orientations. Additionally the pen holder can hold EarBuds too when not in use.
